BRAND HISTORY

With a passion for artisan baking and an innovative spirit, Hiestand was founded in 1967 with the dedication to deliver oven fresh flavours every day.

Today, Hiestand is a specialist B2B bakery for the discerning food professional and can be seen across many food service and retail channels.

Hiestand’s brand history

BRAND ESSENCE

‘CRAFTED FOR FRESHNESS’

When it comes to baking, we combine passion and precision to deliver oven fresh flavours every day.

Hiestand’s brand essence: Crafted for Freshness

BRAND ESSENCE

‘CRAFTED FOR FRESHNESS’

When it comes to baking, we combine passion and precision to deliver oven fresh flavours every day.

BRAND VALUES

PIONEERING BAKING
Since 1967, Hiestand has led the evolution of the bakery category by re-imagining the possibilities for freshness, quality and value.

BEAUTIFULLY SWISS
From the selection of ingredients to the delivery schedules, we’ve applied a traditional Swiss approach to ensure we consistently deliver quality baked products.

FRESH BY DESIGN
We’ve carefully created a baking process that is designed to help our customers serve the freshest taste experience possible.

BAKERS AT HEART
We treat each one of our products as an opportunity.

Hiestand’s brand values
OUR BAKERS

Baking is an art and we believe that the passion, care and attention come through in every loaf. Our expert bakers epitomise these values, playing an important role in the development of our brand.

  • Professional and passionate about the craft of baking
  • Contemporary – a modern approach to artisan baking
  • Hand crafted
Expert Bakers at Hiestand
OUR BAKERS

Baking is an art and we believe that the passion, care and attention come through in every loaf. Our expert bakers epitomise these values, playing an important role in the development of our brand.

  • Professional and passionate about the craft of baking
  • Contemporary – a modern approach to artisan baking
  • Hand crafted
OUR CUSTOMERS

We are a specialist bakery brand that engages with a diverse audience – from food professionals to everyday people in search of a fresh baked experience.

We want our customers to enjoy the experience of fresh baking around the clock.

OUR RANGE