BRAND HISTORY

The Mette Munk bakery was opened by Munke Mølle (monk’s mill) in 1962, after milling flour for people in Odense since 1175. We then became the first company to export frozen Danish Pastry to the UK and USA.

Today, we are still located at the original address, upholding traditional danish craftsmanship with the best ingredients and solid experience.

BRAND ESSENCE

‘OUR PASTRY – OUR PASSION’

Mette Munk aims to offer a varied assortment of high quality products with emphasis on the superior taste experience. We will innovate, drive and renew the bake off market with constant focus on our customers’ needs.

Mette Munk’s brand essence: Our Pastry, Our Passion

BRAND ESSENCE

‘OUR PASTRY – OUR PASSION’

Mette Munk aims to offer a varied assortment of high quality products with emphasis on the superior taste experience. We will innovate, drive and renew the bake off market with constant focus on our customers’ needs.

BRAND VALUES

EMPHASIS ON QUALITY

Our goal at Mette Munk is to give our customers a sensational tasting experience every time they bite into one of our Danish Pastries.

Therefore we carefully select the best ingredients from all over the world and combine them with the unique Danish margarine.

With great passion and constant innovation, we market new, exciting Danish Pastries and improve the beloved classics to reach even higher standards.

Mette Munk’s brand values
AUTHENTIC DANISH PASTRY

Mette Munk honours traditional craftsmanship and pay respect to the proud Danish tradition of making light, flaky pastry.

Sound experience and innovation sets our foundation and constant efforts are being made to market new Danish Pastries as well as to improve the beloved classics to meet our customers’ needs.

Authentic Danish Pastry at Mette Munk
AUTHENTIC DANISH PASTRY

Mette Munk honours traditional craftsmanship and pay respect to the proud Danish tradition of making light, flaky pastry.

Sound experience and innovation sets our foundation and constant efforts are being made to market new Danish Pastries as well as to improve the beloved classics to meet our customers’ needs.

OUR CRAFT

Mette Munk takes great pride in making authentic danishes the old way with the best ingredients.

  • 100% vegetable oils and fats
  • Sustainable RSPO certified palm oil
  • No artificial colouring and flavouring
  • Real Bourbon Vanilla
  • No titanium dioxide in icing
  • Free range eggs only

Our pastries maintain freshness for a longer time after baking. Each pastry is made light and flaky, ensuring a satisfying experience to the consumer.

Our Craft at Mette Munk

A home-made Real Fruit System is what makes our fruit danishes stand out.

  • No modified starches
  • No fruit concentrates
  • No preservatives
  • No added artificial flavouring
  • The fruits’ own flavor

The fresh fruit fillings are made from scratch, mixed and controlled in-house before being filled into our pastries. They taste like real fruits and berries because that’s precisely what they’re made from.

Mette Munk’s Real Fruit System behind our fruit danishes

A home-made Real Fruit System is what makes our fruit danishes stand out.

  • No modified starches
  • No fruit concentrates
  • No preservatives
  • No added artificial flavouring
  • The fruits’ own flavor

The fresh fruit fillings are made from scratch, mixed and controlled in-house before being filled into our pastries. They taste like real fruits and berries because that’s precisely what they’re made from.

OUR CUSTOMERS

Spanning across both B2B and B2C channels with more than 20 years of export experience, Mette Munk’s traditional craftsmanship can be found in across 30 international markets.

Awarded the Elite Smiley, given only to businesses with the best practices by the Ministry of Environment and Food in Denmark, we have established ourselves as a trusted partner for our customers worldwide.

OUR RANGE