BRAND HISTORY

One day in 1976, Ken Rawlings, the original founder of Otis Spunkmeyer, sniffed a scent that would change the course of his, and all sweet treat lovers’ lives forever…the wonderfully sweet smell of freshly baked cookies wafting through the air in a California shopping mall. A daring visionary, he immediately set the wheels in motion to create a brand that could bring a little bit of fresh baked sweetness into the daily lives of all, regardless of young and old.

By 1977, Otis Spunkmeyer opened its doors to the Californian public, soon to become an American classic, and ultimately, an international favourite.

Otis Sunkmeyer’s brand history

BRAND ESSENCE

‘MAKING THE WORLD A SWEETER PLACE’

Keeping in mind the happy feeling brought about through the simple pleasure of enjoying great-tasting food, we aim to create tantalising treats that look and smell so good they are irresistible.

We pride ourselves in ensuring that everyone experiences that same sense of delight and utter satisfaction every time they bite into an Otis Spunmeyer treat.

Otis Spunkmeyer’s brand essence: Making the world a sweeter place

BRAND ESSENCE

‘MAKING THE WORLD A SWEETER PLACE’

Keeping in mind the happy feeling brought about through the simple pleasure of enjoying great-tasting food, we aim to create tantalising treats that look and smell so good they are irresistible.

We pride ourselves in ensuring that everyone experiences that same sense of delight and utter satisfaction every time they bite into an Otis Spunmeyer treat.

BRAND VALUES

An Otis Spunkmeyer product is for everyone.

It is an affordable indulgence, an endearing attachment, a delight in the senses from flavours and textures, and it is also tastes as good as, if not better than, you were expecting.

OUR CUSTOMERS

We endeavour to create a real and enduring emotional attachment with our customers to bring them the most delicious sweet baked treats. Customers too love Otis Spunkmeyer because they experience that same sense of delight and utter satisfaction every time they bite into a treat. 8 or 80, man or woman, you’re an Otis Spunkmeyer target customer as long as you fit this description!

Our Customers at Otis Spunkmeyer
OUR CUSTOMERS

We endeavour to create a real and enduring emotional attachment with our customers to bring them the most delicious sweet baked treats. Customers too love Otis Spunkmeyer because they will experience that same sense of delight and utter satisfaction every time they bite into a treat. 8 or 80, man, woman or child, you’re an Otis Spunkmeyer target customer as long as you fit this description!

OUR RANGE